Achieved Results
Tangible outcomes of the digital transformation process
Sales Increase
Conversion Rate
Repeat Purchase
Organic Traffic
🚀 Challenges Faced
Difficulties experienced by Rak and Romi brand with their old infrastructure
Insufficient e-commerce infrastructure unable to meet sales potential and constant technical issues
SEO incompatibilities, low organic traffic, and lack of search engine visibility
Low customer conversion rate and manual process burden due to lack of automation
Old design that couldn't reflect brand language and user experience suitable for the target audience
🎯 Implemented Solutions
Comprehensive transformation process tailored to the brand's needs
Migration to Shopify Plus
- All products, collections, and customer data seamlessly transferred
- Modern and responsive custom theme designed to match brand identity
- Fast loading times achieved with high-performance infrastructure
SEO and Content Optimization
- Technical SEO settings and sitemap optimization completed
- Product descriptions and meta data made search engine compatible
- Content marketing strategy created with blog integration
Automation & Remarketing
- Customer communication automated with email and SMS automation
- Special remarketing campaigns set up for cart abandoners
- Post-purchase cross-sell and upsell strategies implemented
Digital Marketing & Content
- Content language redesigned according to target audience interests
- Instagram and Facebook shop integrations completed
- Infrastructure prepared for influencer collaborations
💡 Project Summary
Rak and Romi brand not only increased their sales through migration to Shopify Plus and comprehensive optimization process; they also established a sustainable growth infrastructure. With modern e-commerce solutions, automation systems, and targeted marketing strategies, the brand reached a strong position in the digital world.