Services Offered
Balloon Tours
Discover Cappadocia's unique landscape from the sky
Special Tours
Unforgettable experiences with cultural and nature tours
Shuttle Service
Safe transportation for airport and hotel transfers
📈 Achieved Results
The powerful impact of digital transformation in tourism sector
Organic Traffic Growth
Organic Sales Growth
Conversion Rate
Mobile Traffic Growth
🚩 Challenges Faced
Deficiencies in Strabon Travel's digital presence
Old website was inadequate in user experience and mobile incompatible
Weak visibility in search engines, leading to organic traffic loss
Lack of digital infrastructure for customers to quickly reach the right service
Complex booking processes and low conversion rates
🎯 Implemented Solutions
Target-focused digital transformation strategy
New Website Design
- Tour, balloon, and shuttle services were highlighted
- Mobile-friendly, fast, and user-friendly experience created
- Booking process simplified and made conversion-focused
- Rich content provided with visual galleries and virtual tours
SEO & Content Strategy
- High-volume keywords like Cappadocia, balloon tour, shuttle were targeted
- Blog and service pages optimized to answer user queries
- Achieved top rankings in regional searches with local SEO strategy
- Opened to international market with multilingual content strategy
Digital Infrastructure & Analytics
- Sales and booking processes made measurable
- Improvements made by tracking user journey and conversion funnel
- Continuous optimization achieved with A/B testing
- Customer relationships strengthened with CRM integration
Growth Strategy
- Brand awareness increased with social media and Google ads
- Customer loyalty created with email marketing campaigns
- Strategic partnerships and affiliate program established
💡 Project Summary
Strabon Travel doubled its organic traffic and sales thanks to the digital transformation project. With modern website design, strong SEO strategy, and user experience-focused approach, it rose to digital leadership position in Cappadocia tourism sector. By increasing the digital visibility of balloon tours, special tours, and shuttle services, more effective reach to domestic and foreign tourists was achieved.