Detailed explanations of all terms you may encounter in the digital world
121 terms found
An HTTP status code indicating that a URL has been permanently moved to another URL.
An HTTP status code indicating that a page a user or search engine is trying to access cannot be found on the server.
Method of comparing two different versions to determine which performs better.
A type of marketing where a business pays a commission to an affiliate for each visitor or customer brought by the affiliate's own marketing efforts.
Iterative and incremental approach in software development and project management.
A set of protocols and tools that allow different software applications to communicate with each other.
Computer systems that mimic human intelligence with capabilities for learning, problem-solving, and decision-making.
A link from one website to another. It is an important authority signal for SEO.
Data sets that are too large, complex, and fast-growing to be handled by traditional data processing methods.
Distributed database technology where data is stored in immutable blocks in a chain format.
The unique and valuable place a brand is intended to occupy in the mind of the target audience.
Technologies and strategies that transform raw data into meaningful and usable information to enable better business decisions.
Text or a button that encourages the user to take a specific action.
An HTML tag that tells search engines the preferred (main) version of a page.
Distributed server network that serves web content from the server closest to the user.
AI-powered software that can automatically chat with users.
The percentage of customers who stop using a service or cancel their subscription within a specific time frame.
A DevOps practice that enables code changes to be automatically tested and deployed to production.
The percentage of people who see an ad or link and then actually click on it.
The technique of rendering a web page's content in the user's browser using JavaScript, instead of on the server.
The delivery of computing resources over the internet on demand.
A method of understanding user behavior by analyzing a group of users with common characteristics (a cohort) over time.
A field of artificial intelligence that enables computers to derive meaningful information from digital images or videos.
The process of finding, organizing, and sharing relevant and valuable content created by others with a target audience.
Strategy of creating valuable content to attract and engage target audience.
The percentage of website visitors who complete a desired action.
A set of user-centric performance metrics used by Google to measure page experience.
The amount an advertiser pays for each click on their ad.
The cost paid for one thousand impressions of an advertisement.
The minimum CSS code required to render the above-the-fold section of a page.
Systems and strategies used to manage and optimize customer relationships.
The total cost of sales and marketing expenses incurred to acquire a new customer.
All interaction points from a customer discovering a brand through purchase and beyond.
The total revenue a customer is expected to generate throughout their relationship with a company.
Practices for protecting digital systems, networks, and data from cyber attacks.
A centralized repository that stores all types of structured and unstructured data in its original format.
The process of discovering patterns, anomalies, and correlations within large data sets.
Principles and practices regarding the collection, processing, and protection of personal data.
The technique of presenting data in a graphical format (charts, maps, graphs) to make it easier to understand and gain insights.
A central system where large amounts of data from various sources are stored for analysis and reporting.
A subfield of machine learning that learns from large datasets using multi-layered neural networks.
Culture and practices that combine software development and IT operations.
All marketing activities conducted using the internet and digital technologies.
The radical redesign of business processes, customer experiences, and business models using digital technologies.
Platform for packaging and running applications in containers.
A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
An e-commerce model where the seller sends products directly from the supplier to the customer without stocking them.
The Experience, Expertise, Authoritativeness, and Trustworthiness criteria used by Google to evaluate content quality.
Processing data at points close to the data source instead of central servers.
The strategy of using email to send commercial messages to potential and current customers.
The process of converting data into a code that can only be read by authorized parties.
A metric that measures how much an audience interacts with a piece of content (e.g., a social media post).
The process of extracting data from a source, transforming it, and loading it into a target data warehouse.
Content that does not become outdated over time, continuously attracts reader interest, and brings in search engine traffic.
A network security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules.
Comprehensive data protection law created by the European Union for personal data protection.
Flexible and efficient data query language and runtime for APIs.
Experimental and data-driven marketing techniques for rapid growth.
Content management system that delivers content via API without a frontend layer.
A flexible e-commerce architecture where the frontend (presentation layer) is decoupled from the backend (commerce functionality).
Three-digit response codes that a server gives to a client's (e.g., a browser's) request.
The latest and fastest version of the HTTP protocol that underpins the Web.
The total number of times a piece ofcontent or an ad is displayed on a user's screen.
Brand promotion through collaboration with influential people on social media.
Network system where physical devices can collect and share data over the internet.
Architecture for building modern websites using JavaScript, APIs, and Markup.
Critical metrics used to measure success in achieving business objectives.
A deep learning model trained on vast amounts of text data to understand and generate human-like text.
A technique to improve page load speed by deferring the loading of images or other resources until they are needed.
The process of collecting contact information from potential customers who have shown interest in products or services.
An optimization strategy that helps businesses be more visible in search results for a specific geographic area.
The ability of computers to learn from data and make predictions without being explicitly programmed.
Any software designed to damage computer systems, steal data, or disrupt normal operations.
A framework that models the customer journey from the awareness stage to the purchase stage.
Online platforms where multiple sellers can list and sell their products.
Digital universe created with virtual and augmented reality technologies.
Architectural approach that divides frontend applications into independent parts.
A version of a product with just enough features to satisfy early adopters and provide feedback for future development.
A software development strategy where multiple projects or packages are managed in the same version control repository.
A machine learning model inspired by the structure of the human brain, consisting of interconnected nodes (neurons).
A cryptographic unit stored on a blockchain that represents a unique digital asset.
Platforms for developing applications without coding or with minimal code.
The default package manager for JavaScript and the world's largest software registry.
Authorization protocol for third-party applications to securely access user data.
An intermediary service that securely processes online payments on e-commerce sites.
A type of cyber attack that uses fraudulent emails or websites to steal users' sensitive information (passwords, credit card details).
The practice of analyzing current and historical data to predict future outcomes.
A central system for managing, enriching, and distributing product information across all sales channels.
A high-level strategic plan that shows the vision and direction of a product's evolution over time.
The point at which a product satisfies strong market demand in a market it resides in.
The automated, real-time buying and selling of online advertising space.
Modern web applications that provide native mobile app features with web technologies.
Computer technology that performs calculations using quantum mechanics principles.
The total number of unique users who see a piece of content or an ad.
A type of machine learning where an AI agent learns to perform optimal actions through trial and error to achieve a goal.
Websites automatically adapting to different screen sizes.
The act of retaining and encouraging existing customers to continue doing business with a company.
A text file that tells search engine bots which pages or sections of a website they should not crawl.
A distribution model where software is centrally hosted and licensed on a subscription basis over the internet.
Increasing visibility through paid advertisements in search engines.
The process of determining the emotional tone (positive, negative, neutral) within a piece of text (e.g., a customer review).
Technical and content optimizations made to help websites rank higher in search engines.
The page that lists the results shown by search engines like Google when a user performs a search.
The technique of rendering a web page's HTML on the server instead of the client (browser).
Model for running code and developing applications without server management.
The situation where a user on an online shopping site adds products to their cart but leaves the site without completing the purchase.
An XML file that lists all the important pages on a website to help search engines crawl the site more intelligently.
The art of psychologically manipulating people into divulging confidential information or performing specific actions.
The process of actively tracking and analyzing social media conversations and trends related to a brand, competitor, or industry.
The technique of pre-rendering all web pages as HTML files at build time.
The process of reducing the final bundle size by eliminating unused "dead" code in JavaScript.
A security process that requires users to provide two different authentication factors to access an account.
An informal, general explanation of a software feature written from the perspective of the end user.
Content (reviews, photos, videos) voluntarily created by brand followers or customers.
User experience (UX) and user interface (UI) design.
Technology for searching the internet with voice commands.
A service that provides online privacy and anonymity by encrypting your internet connection and hiding your IP address.
The practice of designing and developing websites and tools so that everyone, including people with disabilities, can use them.
Decentralized internet vision built on blockchain technology.
A new type of code designed to run high-performance applications in web browsers.
A mechanism that automatically sends real-time data from one application to another when an event occurs.