Creating URL Redirects
Redirects are essential when you change a page's URL, restructure your store, or migrate from another platform. Nuvi makes it easy to point old URLs at new ones without losing SEO value.
Step 1: Open the Redirects Panel
Navigate to Redirects in the admin sidebar. You will see a table of every active redirect on your store, with a search box at the top to find specific paths.
Step 2: Add a New Redirect
Click "Add Redirect" and fill in the form:
- Source Path — The old URL path (must start with
/), e.g.,/old-product. - Target URL — Where to send visitors. Can be an internal path (
/products/new-product) or an external URL (https://example.com). - Status Code — Choose 301, 302, or 307 (see below).
Click Save. The redirect is active immediately — no rebuild required.
Step 3: Pick the Right Status Code
Each status code tells browsers and search engines something different:
- 301 — Permanent: Use this when a page has moved for good. Search engines transfer the old URL's SEO value to the new one. This is the right choice 90% of the time.
- 302 — Temporary: Use when the change is short-term — like a campaign landing page or seasonal promotion. SEO value is not transferred.
- 307 — Temporary (Strict): Same as 302, but preserves the HTTP method (GET, POST, etc.). Mainly useful for API or form endpoints. Most stores will not need this.
Step 4: Test Your Redirect
Open an incognito browser window and paste the source path after your store domain (e.g., https://yourstore.usenuvi.com/old-product). You should be redirected to the target URL. If you see a 404 instead, double-check the source path starts with / and matches exactly.
When to Use a Redirect
- You renamed a product, page, or blog post and the slug changed.
- You imported content from another platform and old URLs are still indexed by Google.
- You consolidated multiple pages into one.
- You want a vanity URL (e.g.,
/sale) to point to a longer category URL.
When Not to Use a Redirect
- Don't redirect a working page to itself — this creates a loop.
- Avoid chaining redirects (A → B → C). Each hop slows the page and reduces SEO value. Update old redirects to point directly to the final destination.
- Don't use a redirect to "hide" deleted content — return a proper 404 or 410 instead so search engines clean up their index.