Selling Digital Products
Nuvi supports selling digital products alongside or instead of physical goods. Digital products include e-books, courses, design templates, music files, software licenses, and any other downloadable item.
Creating a Digital Product
Digital products are created just like physical products with a few differences:
- Go to Products > New Product.
- Enter the title, description, and images as usual.
- In the Shipping section, uncheck "This product requires shipping". This removes shipping calculations and address requirements during checkout.
- Set your price and publish the product.
Setting Up File Delivery
After purchase, customers need to receive their digital files. Nuvi offers several delivery methods:
Manual Delivery
For small volumes, you can email the file directly to the customer after each order:
- Go to the order detail page after a purchase.
- Click "Create Fulfillment" and attach the digital file or a download link in the notes.
- The customer receives an email notification with your notes.
Automated Delivery with ActivePieces
For higher volume, set up an automation workflow:
- Open ActivePieces from the admin panel.
- Create a new flow triggered by "New Order".
- Add a condition to check if the product is digital (no shipping required).
- Add an Email action to send the download link automatically.
Download Links and Security
To protect your digital files from unauthorized sharing:
- Host files on a secure storage service (Nuvi's built-in MinIO storage or an external service like S3).
- Generate expiring download links that are valid for a limited time (e.g., 48 hours).
- Limit the number of downloads per link (e.g., 3 downloads maximum).
- Include a terms of use notice on the product page clarifying that the file is for personal use only.
Tips for Digital Product Success
- Preview content — Offer a free sample or preview page so customers know what they are buying.
- Clear file format — State the file format and size in the product description (e.g., "PDF, 45 pages, 12MB").
- Instant gratification — Automate delivery so customers receive files within minutes of purchase.
- Bundle products — Create bundles of related digital products at a discounted price to increase average order value.