Creating URL Redirects

Creating URL Redirects

Redirects are essential when you change a page's URL, restructure your store, or migrate from another platform. Nuvi makes it easy to point old URLs at new ones without losing SEO value.

Step 1: Open the Redirects Panel

Navigate to Redirects in the admin sidebar. You will see a table of every active redirect on your store, with a search box at the top to find specific paths.

Step 2: Add a New Redirect

Click "Add Redirect" and fill in the form:

1. Source Path — The old URL path (must start with /), e.g., /old-product.
2. Target URL — Where to send visitors. Can be an internal path (/products/new-product) or an external URL (https://example.com).
3. Status Code — Choose 301, 302, or 307 (see below).

Click Save. The redirect is active immediately — no rebuild required.

Step 3: Pick the Right Status Code

Each status code tells browsers and search engines something different:

• 301 — Permanent: Use this when a page has moved for good. Search engines transfer the old URL's SEO value to the new one. This is the right choice 90% of the time.
• 302 — Temporary: Use when the change is short-term — like a campaign landing page or seasonal promotion. SEO value is not transferred.
• 307 — Temporary (Strict): Same as 302, but preserves the HTTP method (GET, POST, etc.). Mainly useful for API or form endpoints. Most stores will not need this.

Step 4: Test Your Redirect

Open an incognito browser window and paste the source path after your store domain (e.g., https://yourstore.usenuvi.com/old-product). You should be redirected to the target URL. If you see a 404 instead, double-check the source path starts with / and matches exactly.

When to Use a Redirect

• You renamed a product, page, or blog post and the slug changed.
• You imported content from another platform and old URLs are still indexed by Google.
• You consolidated multiple pages into one.
• You want a vanity URL (e.g., /sale) to point to a longer category URL.

When Not to Use a Redirect

• Don't redirect a working page to itself — this creates a loop.
• Avoid chaining redirects (A → B → C). Each hop slows the page and reduces SEO value. Update old redirects to point directly to the final destination.
• Don't use a redirect to "hide" deleted content — return a proper 404 or 410 instead so search engines clean up their index.