Reading the Analytics Dashboard

The Analytics dashboard is your at-a-glance view of how your store is performing. It pulls together orders, customers, traffic, and payment data into a single page you can scan in under a minute.

Step 1: Open Analytics

Click Analytics in the admin sidebar. The dashboard loads with the last 30 days selected by default.

Step 2: Choose Your Time Period

Use the period selector at the top to switch between common ranges — 7 days, 30 days, 90 days, This Month, Last Month, Year to Date — or pick a Custom range with specific from/to dates.

Step 3: Review the Overview Cards

The top of the dashboard shows headline KPIs comparing this period to the previous one:

Revenue — Total sales for the period.
Orders — Number of orders placed.
New Customers — Customers who placed their first order.
Total Customers — Cumulative customer count.

Each card shows a percentage change vs. the previous period so you can spot trends quickly.

Step 4: Read the Sales Trend Chart

The trend chart plots daily orders and revenue over your selected period. Look for spikes (campaign days, weekends) and dips (slow weeks) to plan promotions and inventory.

Step 5: Check Your Top Products

The Top Products table ranks your bestsellers by units sold and revenue. Use this to:

Reorder stock for top performers.
Promote them more prominently in your homepage and emails.
Spot underperforming products that may need a price change or better photos.

Step 6: Customer and Payment Breakdowns

Scroll down to see how your buyers and payments split:

Customer Breakdown — New vs. returning vs. guest checkouts. A healthy store has growing returning-customer share.
Payment Breakdown — Which providers (Stripe, Iyzico, etc.) and methods (card, bank transfer) customers prefer.
Order Status — How many orders are pending, completed, canceled, or refunded.

Step 7: Traffic Insights

If your storefront has analytics enabled, you will also see traffic trends, top pages, and top referrers. Use this to find which marketing channels and content pieces drive the most visitors.

Step 8: Export to CSV

Click the Export CSV button to download all the dashboard data — overview, trend, top products, breakdowns, traffic — as a single file. This is handy for monthly reports, sharing with accountants, or deeper analysis in Excel or Google Sheets.